Google promises better separation between ads, hateful content

22 March, 2017, 00:46 | Author: Rachel Hardy
  • Syndicate Post image

Marks & Spencer, the BBC and the UK Government were among the organisations to suspend their advertising on Google-owned YouTube after it emerged ads had in some cases appeared on videos posted to the site by extremist groups.

That last point is an interesting one, seeing as the sheer size of Google has meant that much of its ad regulation is automated: 65 years of video get added to YouTube every day. "Google aspires to "moonshots" so why not pursue a moonshot to get to zero instances here?"

"The Havas Group will not be undertaking such measures on a global basis", a Havas spokeswoman wrote in an e-mail. You can share it with us by using the comment box below.

The Times reported last week that BBC programs were promoted alongside videos posted by American white supremacist and former Ku Klux Klan member David Duke as well as videos by Wagdi Ghoneim, an Islamist preacher banned from the United Kingdom for inciting hatred.

Outside of the U.S., Britain is Google's largest market for advertising revenues.

Lloyds (LYG) and Volkswagen's (VLKAY) Audi are also among the companies that have pulled advertising in the United Kingdom. The controversy about ads appearing in inappropriate contexts may give these media buyers leverage in negotiations with the social media giants.

Schindler stressed that in the majority of cases Google's tools and policy, regulating ads appearance were working as intended, and the company did apologize for the recent cases of inappropriate advertisements.

He said WPP's GroupM, a major ad buyer, was talking to Google "at the highest levels to encourage them to find answers to these brand safety issues".

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"Finally, we won't stop at taking down ads".

Starting today, we're taking a tougher stance on hateful, offensive and derogatory content.

The British government also suspended its advertising campaigns on YouTube after some of its advertisements landed on videos that contained offensive material, including homophobic and anti-semitic content.

He said that Google would also crack down on YouTube content.

The BBC, The Guardian and Channel 4 have also withdrawn advertising on all Google platforms for this reason. A company representative admitted that it had not enough staff to manage Google website. It said it was seeking "urgent assurances" from Google that the problems were being addressed.

In a statement on Monday, Matt Brittin, head of Google for Europe, the Middle East, and Africa, apologised. It has been designing a new platform that will allow the advertisers and agencies to see where the adverts appear and what comes with them.

The tech giant has apparently fallen short on the safety procedure for ad placements that ensures that the brand name is not placed against extremist or hate-inducing content.


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